New Product Development Market Strategy
TeamSAI has had back to back engagements with clients introducing new products and services to the airline industry. In both cases, the client needed assistance to understand the market clearly and then to develop an effective product launch strategy. With TeamSAI’s knowledge of the global aviation market, we provided a comprehensive market and competitive overview, worked with the respective clients to understand specific customer desires, potential roadblocks, and product and service differentiators’, to enhance the effectiveness of their sales materials, and finally, to understand potential customer entry points to pitch their product and service. TeamSAI’s involvement served to accelerate the product launch timeline, avoid common mistakes working through an airline’s decision processes, and prepare the client for effectively dealing with the questions and concerns that might surface in the effort. In one of the cases, TeamSAI recommended and assisted in establishing an Advisory Board to support the on-going marketing and sales processes.